International Vision Expo East 2009 Continuing Education Program
: Speaker List
Below is a listing of all sessions the speaker is scheduled to present.
SHARON CARTER EYE CARE OPTOMETRIC CONSULTING
Sharon Carter has over 22 years of optometric experience including working in an office as an office manager, sales and training for an optometric software company to consulting for private practices. She started her own consulting company, Eye Care Optometric Consulting (ECOC), in 2001 and personally consults in offices all over the country spreading her team building philosophy. She is very energetic and enthusiastic and for more than 9 years has been speaking and motivating staff at state associational meetings, national and international conferences sharing her company's philosophy of 'provide the best patient care possible and the money will follow.'
Friday, March 27, 2009
2109: Insurance Filing 9:00 am - 10:00 am (Friday, March 27, 2009)
Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, creating a clean claim, and making sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will insure prompt and accurate insurance filing and payment.
2210: Manage Your Frame Board - Don't Let It Manage You 10:15 am - 12:15 pm (Friday, March 27, 2009)
Do you know how many frames are on your board? Do you know how many frames you should have on your board? If you can't answer both of these questions you are not managing your frame board it is managing you. This course gives you a formula for determining how many frames your practice needs to keep on the frame board. You will learn what mix of frames you need based on gender, age, and price point customized to your patient base and how to maintain this in an ongoing basis. This will free up money that is sitting on your board to use in other areas.
2413: Women Ask For Directions - Personalities In The Workplace 3:15 pm - 5:15 pm (Friday, March 27, 2009)
Do you have your staff in the right positions? Every employee has a different personality and for an office to be effective you must know what personality your employees have and what position is best suited for them. This course will determine personality types, define where these types are most effective, and determine what causes personalities to clash. Your patients also have unique personalities and this course will address how to interact and meet the needs of each personality type.
3210: Marketing Benefits, Not Products 9:45 am - 11:45 am (Saturday, March 28, 2009)
Are your optical sales where you would like them to be? If not, it could be the way you are presenting or “selling” in your optical. This course will teach you how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high pressure selling. When a patient is educated on the benefits they are buying rather than being sold to they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high pressure sales.